Zee Network - Subhash Chandra Goel - controlled, Media Company, formally announced that it would launch a Global News Network with an aim to put across the South Asian Viewpoint to the World adequately.
Speaking at “Frames 2005”, an Entertainment and Media Industry - Related Conclave in Mumbai, Chairman declared this initiative of Zee , amongst few others, is aimed at trying to put an Indian Stamp over the Global Media and Entertainment Industry .
According to Zee Chairman, for the Indian media companies to become truly global and competitive at the international level, it is necessary that the region's viewpoint be put across lucidly, laced with adequate perspective, in front of the global audiences.
As on lines off - CNN explains the US viewpoint primarily, and BBC elucidates the British viewpoint to the global audience. Zee will leave Asian footprint, he explained.
In this regard, Subhash Chandra , whose company is lobbying hard for certain policy changes, pointed out that the government should look into the investment norms and try removing the inadequacies therein to enable Indian media companies to go truly global and compete internationally. He also said that his dream is to straddle the global market through ventures in various parts of the world.
"Look outward and try taking new share of the Global Media Industry," he suggested to the industry representatives and Government Officials present at the convention, indicating that unless this is done Indian Media Companies would not be able to increase their Market Share in the World.
This initiative from Zee is bound to please a large number of Overseas Indians in various Countries, they will wait to see if the initiative will rivet other Indian Media Companies to put forward a united effort to remove the gestation period in this mammoth effort or local politics will go Global ala the “Great Indian Lobbying Effort”.
Picture may be clearer by the time FRAMES Media Meet ends on Wednesday in which a number of Overseas Delegates are participating with primary agenda of Investments in Indian Film Industry. (Syndicated by DNN – Diaspora News Network).
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